International star Beyoncé, the United Nations and humanitarian aid organizations have launched a global campaign to shine a spotlight on humanitarian work and encourage people around the world to get involved by doing something good for others. CARE, and other NGOs are part of the campaign and join hands for World Humanitarian Day on August 19, the global day to celebrate humanity and the spirit of people helping people.
The campaign website (www.whd-iwashere.org) provides everyone with an opportunity to unite and share his or her individual acts of good. On 19 August, the campaign aims to reach 1 billion people in a day with a single message.
“We all see the headlines and we think what can I really do to help?”, said Beyoncé. “World Humanitarian Day is an opportunity for all of us to work together to make a difference. This is our time to leave our mark on the world and show that we were here and we care.”
The campaign is launched in collaboration with award-winning advertising agency Droga5, the UN humanitarian arm’s lead agency for special projects. Production company Ridley Scott & Associates and directors Kenzo Digital and Sophie Muller will help bring the initiative to life.
Communities and organizations across the globe will celebrate World Humanitarian Day through commemorations and public events, from Dubai to Geneva, Bangkok to Panama City and Addis Ababa to New York.
In 2008, the UN General Assembly designated 19 August World Humanitarian Day to raise public awareness of humanitarian assistance worldwide, recognize people who risk their lives to help people in need, wherever they are, and to mark the day in 2003 when 22 people lost their lives in an attack on the UN offices in Baghdad.
It takes only five simple steps to support World Humanitarian Day.
1. Visit www.whd-iwashere.org
2. Click on “Show Your Support”.
3. Choose to support World Humanitarian Day via Twitter, Facebook or both, and get the word out to your friends and followers.
4. Continue tweeting and posting in the lead-up to 19 August. Use the hashtags #IWASHERE #WHD2012
5. On 19 August, make your mark by doing something in your local community, and watch as everyone’s World Humanitarian Day messages are simultaneously shared around the world.
Find out what CARE colleagues in the Democratic Republic of Congo and Caucasus write about humanitarian work.
If you’re in the UK, please sign up for Walk All Over Poverty with CARE International UK.